China's sex toy market and consumer behavior insights

Research on China's sex toy market 

         and consumer behavior insights from 2023 to 2024

    The rise of e-commerce channels has boosted the development of the sex toy market. Data shows that as of December 2022, the number of online shopping users in China has reached 84.529 million, with a usage rate of 79.2% and a growth rate of 0.4%. The rapid development of e-commerce shopping has improved the convenience and privacy of users purchasing sex products, and merchants can also use e-commerce data to better improve products and enhance user experience, thereby driving the development of the industry from both supply and demand sides.

Market size prediction of China's sex products industry

    Data shows that since 2016, the market size of Chinese sex products has maintained a stable upward trend, reaching 179.43 billion yuan in 2023. The sex products industry has become more mature in the production process, and the market growth rate is gradually stabilizing. With the transformation of sexual attitudes and the rapid development of e-commerce, it is expected that the market size will reach 208.13 billion yuan by 2025. 

Analysis of purchasing channels for sex products in China

     According to data, consumers of sex products mainly choose comprehensive e-commerce platforms and exclusive gender oriented APP platforms to purchase products. Compared to 2020, the proportion of offline purchases and purchases on exclusive gender APP platforms has increased in 2023. The entertainment industry has high requirements for purchasing privacy, and online sales channels that focus on privacy protection are more favored by consumers. With the opening up of gender attitudes, the proportion of consumers who purchase sex products offline has increased.

Consumer spending per unit price of sex products in China

     Data shows that in 2020, the average consumer price of sex products in China was mainly concentrated between 100-300 yuan, while in 2023, it was mainly concentrated between 300-1000 yuan. With the continuous improvement of residents' disposable income level and consumption upgrading, the unit price per customer for purchasing sex products by consumers is also constantly increasing.

      In recent years, various brands of sex toys have emerged one after another, and the chaotic situation of the sex toy industry needs to be changed. Merchants need to put in effort in product quality, product design, functional innovation, and other aspects to improve product experience. At the same time, they should use new marketing methods such as communities to increase user stickiness and reshape the brand image of sex toys.

      For any interests on kinds of sex toy products, like Dildo, Vibrator, Maturbation Cup, TPR / Silicone Sex Doll, etc. please feel free to contact with Libusex or directly visit our website https://libusex.com/ for more details.